Learning to Ski or Snowboard … Should I spend all that money?

As a ski shop owner I’m interested in understanding what’s going on in the snow sports industry to entice new skiers and snowboarders into our sport, and to encourage existing skiers and snowboarders to hit the slopes more frequently.  I’ve been in the ski business a long time and I remember back when a ‘learn to ski/snowboard’ package at many mountains was $49!  That included a rental, a full-day lift ticket and a lesson!  Unfortunately those deals are virtually non-existent these days.  Learn To Ski/Snowboard packages are often well over $100.  Talk about a financial hurdle!  Thankfully New York’s ‘I Ski NY’ Programs are aimed at making skiing and snowboarding more affordable with a variety of programs from ‘Learn to Ski’ month in January to free skiing for third and fourth graders.

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